BrainMunchie.com

Most people know that I love gadgets and tech stuff, but only when it’s a sensible idea. As for now, I’ve yet to be able to understand the hype around Apple new’s iPhone (by the way, the pic was jacked from apple.com). Is this phone truly the innovative technical phenomenon that everyone thinks it is? Or is the extreme interest in the phone due mostly to an aggressive advertising campaign that makes you feel like crap if you don’t have the latest and greatest multi-tasking phone? Well, a lot of everything in this world is merely just ad agencies doing what they do best… using psychology and sociology to beat you in the head and create the unnecessary desire have a bunch of crap we really don’t need.

I think the phone is overpriced hype mainly because none of the features are new, they’re just attractively packaged (with a extra $200-$300 price tag). In a world where the Treo already has a touch screen, the Blackberry is the standard of business communications because of its unparalleled email capabilities, micro-storage cards are getting bigger and more prevalent, and Motorola and LG have a huge stash of camera phones that play and download all kinds of music, video, internet sites and images, I just don’t see why the iPhone is as important a gadget as it is. I was watching 11Alive news this evening and the Consumer Reports segment gave the following information:

• The parts on the phone cost Apple about $265 to make.
• This includes a $15 chip board and $27 display
• On the price of a $600 phone, thats $335 profit.

This shows that over half of each sale goes to Apple. All I can say is that I’m extremely happy with my Blackberry Pearl (much cheaper and extremely efficient). I’m not knockin’ the hustle, but at the same time I’m not going to be hustled just to be cool. If you are interested in the phone, I suggest waiting until the price goes down and all the bugs are fixed. Just my thoughts on the whole situation.